Shawn Mendes Stars in Gucci’s New Autumn/Winter Campaign

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By Conner Tighe

Shawn Mendes is continuing his relationship with Gucci.

The Shawn Mendes Gucci partnership is entering another chapter, with the singer appearing in the Italian fashion house’s new Autumn/Winter campaign. It adds another major fashion moment to what has already been a Gucci-heavy year for Mendes.

Earlier this year, Mendes attended Gucci’s Fall/Winter 2026 show during Milan Fashion Week, where creative director Demna presented his first runway collection for the house. Mendes was among a packed celebrity front row that also included Demi Moore, Paris Hilton and Kim Petras. He later appeared as part of Gucci’s GUCCICORE project in May.

The partnership feels like a natural extension of Mendes’ increasingly fashion-forward public image. While he’s best known for his music, his recent Gucci appearances have placed him firmly within the brand’s new era under Demna — one built around celebrity, personality and a more provocative take on the house’s identity.

For Mendes, it’s another sign that his current chapter is extending well beyond the recording studio.